Watched any good e-mail lately? If you haven’t, you will soon. Online advertisers are enhancing their pitches with embedded images, sound and even video. No attachments are required–once you click on the spam, it comes to life. Forrester, a market-research firm, estimates that a typical e-mail marketer sends out 3 million messages monthly. Today only 9 percent of marketers send out messages that sing and dance. But by 2003 expect that number to climb to one third as marketers get animated over rich media. Software from companies such as Silverpop and H2F Media can tailor multimedia come-ons to adjust to the bandwidth of the receiver. Broadband users, for example, might see a video, while those with slower connections would receive static images and sound.
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