Except NFL players, including San Francisco 49ers QB Colin Kaepernick, were undeterred. Kaep showed up and was seen wearing vibrant pink Beats by Dre headphones this past weekend. Many wondered what discipline he’d face. He got an answer on Thursday, as the NFL gave the QB a $10,000 fine.

Richard Sherman also actively promoted his Beats headphones, but to this point, he hasn’t received a fine.

This isn’t all that different from your garden variety uniform fines we’ve seen, but it will be interesting to see if Kaep just keeps taking the hit, as an endorser and also whether Beats foots the bill. It’s probably worth the attention.