To keep the bad publicity from staining Coke’s image, the company last week decided to let the MagiCans promotion trickle out. The 60,000 to 80,000 cans still on shelves won’t be recalled, and any outstanding prize certificates will be honored; but an additional 500,000 cans will be held back. Spokesman Randy Donaldson says received only about 70 complaints plain but decided number was sufficient. [We] cannot have consumers concerned about our “promotions”. Coke’s $100 million “Magic Summer ‘90” campaign won’t all be wasted, though. It still plans to send teen rockers The New Kids on The Block on a Magic Summer Tour and distribute “Magicups,” with more prizes to fast-food chains and other fountain outlets.
